Table 1 Intervention messages and underpinning behavioural economic principle
Message | Behavioural economic principle | Message content |
|---|---|---|
1 | Aspiration framing | “Taking care of your own needs is important so you can be there to watch your child grow” |
2 | Loss aversion | “If you need to speak to someone you can call the South African Depression and Anxiety Group at no cost to you (Number:)” |
3 | Altruism | “Taking care of your child and family’s needs are important” |