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Table 5 Comparison of social media metrics collected across content

From: Investigating the feasibility and acceptability of using Instagram to engage post-graduate students in a mass communication social media-based health intervention, #WeeStepsToHealth

 

Likes

Median (IQR)

Humour

10 (3)

Non-humorous

8 (3)

Physical activity

10.5 (3.75)

Nutrition

7 (2)

General

10 (3)

Substitution

7.5 (2)

Information

10 (3)

Social support

10 (1.5)