Table 3 Focus points in evaluation feedback from professionals and laypersons

• That laypersons would not understand specific phrases used (no consensus between different professionals on exact phrases)

• Details of animations and visuals (often suggesting more detail or expansions to explain symptoms)

• Found visual content calming

• Suggested improvements for making the visual edit appear more professional

• Improvement of sound and lighting

• Questioning whether participants were convincing and skilled in presentation and looking into the camera

• Whether the doctors seemed nice and which doctor they personally preferred to listen to (differed greatly)

• Found the footage and animations convincing and credible

• Found information easily comprehensible

• Content acceptable and calming

• The tone of speech was too low/dark

• Speech not clearly audible in all segments

• The speed of the edit was found appropriate

• Preferring footage of “what to do” rather than doctors giving too much detailed information

• Would prefer a slightly shorter video