Table 6 Comparison of engagement across social media platforms
Topic (general/nutrition/physical activity) | Type (information/substitution/social support) | Humorous/non-humorous | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
Likes, n | Comments, n | Retweets, n | Likes, n | Likes/reactions, n | Comments, n | Shares, n | ||||
Post 1 | General | Information | Humorous | 10 | 0 | - | - | - | - | - |
Post 2 | Nutrition | Substitution | Non-humorous | 7 | 0 | - | - | - | - | - |
Post 3 | Physical activity | Information | Non-humorous | 12 | 0 | - | - | - | - | - |
Post 4 | Nutrition | Substitution | Non-humorous | 7 | 0 | - | - | - | - | - |
Post 5 | Physical activity | Information | Humorous | 8 | 0 | - | - | - | - | - |
Post 6 | General | Social support | Non-humorous | 10 | 0 | 3 | 9 | 1 | 0 | 0 |
Post 7 | Physical activity | Substitution | Humorous | 16 | 0 | 1 | 3 | 49 | 30 (53 including replies) | 2 |
Post 8 | Physical activity | Information | Non-humorous | 15 | 0 | 0 | 1 | - | - | - |
Post 9 | Nutrition | Substitution | Non-humorous | 7 | 0 | - | - | - | - | - |
Post 10 | Nutrition | Substitution | Humorous | 8 | 1 | - | - | - | - | - |
Post 11 | Nutrition | Substitution | Non-humorous | 7 | 0 | - | - | - | - | - |
Post 12 | General | Substitution | Humorous | 7 | 0 | - | - | - | - | - |
Post 13 | Physical activity | Information | Non-humorous | 8 | 0 | - | - | - | - | - |
Post 14 | Nutrition | Substitution | Non-humorous | 9 | 0 | - | - | - | - | - |
Post 15 | Nutrition | Substitution | Non-humorous | 10 | 0 | - | - | - | - | - |
Post 16 | Nutrition | Substitution | Non-humorous | 9 | 0 | - | - | - | - | - |
Post 17 | Nutrition | Substitution | Non-humorous | 6 | 0 | - | - | - | - | - |
Post 18 | Nutrition | Information | Non-humorous | 4 | 0 | - | - | - | - | - |
Post 19 | Nutrition | Substitution | Non-humorous | 3 | 0 | - | - | - | - | - |
Post 20 | Nutrition | Substitution | Non-humorous | 8 | 0 | - | - | - | - | - |
Post 21 | Physical activity | Social support | Non-humorous | 8 | 2 | 0 | 1 | 1 | 0 | 0 |
Post 22 | Physical activity | Information | Humorous | 11 | 0 | - | - | - | - | - |
Post 23 | General | Information | Humorous | 11 | 0 | - | - | - | - | - |
Post 24 | Physical activity | Information | Non-humorous | 10 | 0 | - | - | - | - | - |
Post 25 | Physical activity | Social support | Non-humorous | 11 | 0 | - | - | - | - | - |
Post 26 | Nutrition | Substitution | Non-humorous | 11 | 0 | - | - | - | - | - |
Post 27 | Physical activity | Information | Non-humorous | 8 | 0 | - | - | - | - | - |
Post 28 | General | Information | Non-humorous | 6 | 0 | - | - | - | - | - |