Table 1 Mapping of research questions onto study resources and data collection

1. Are women willing to receive information on pre-conception health from their community pharmacy?

• Customer feedback cards

• Monitoring distribution of campaign cards

• Analysis of customer feedback cards

2. Is it practical to deliver information on pre-conception health in this setting?

• Record book

• Analysis of responses recorded in record book

3. Do community pharmacy staff feel they have the time, knowledge and capability to raise awareness of pre-conception health through interactions with customers?

• Resource development session

• Thematic analysis of qualitative interviews with pharmacy staff

4. What factors should be considered if this approach was to be tested on a larger scale?

• Campaign posters

• Campaign card

• Crib sheet for pharmacy staff

• Staff training

• Thematic analysis of qualitative interviews with pharmacy staff