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Table 4 Journalists’ reasons for and against using radio

From: Development of mass media resources to improve the ability of parents of primary school children in Uganda to assess the trustworthiness of claims about the effects of treatments: a human-centred design approach

In favour of using radio

Against using radio

1. Easily accessible to a large section of the public

2. Free of charge to access

3. Can be entertaining

4. Allows flexible use of local languages

1. Audience’s perceived difficulty to tune in to a show consistently at the time a programme is aired

2. Lack of options to pause or replay the radio programmes at will.

3. Unstable access to electricity in some areas

4. The large volume of competing information on radio.

5. The need to use multiple languages.

6. It would be very challenging to get the right people to answer questions as experts on live radio talk shows as health professionals are usually very busy.

7. It is difficult to achieve consistent messaging when running live talk shows