Design principles | Outputs |
---|---|
Design for flexibility and accessibility | Provide all website features at surface level (educational articles, matching tool, misc. resources) Universal navigation menu Contact info to Nurse Navigator for additional help |
Be transparent and honest | Content is written in clear, concise plain language Provide disclaimer(s) re: accuracy of presented info |
Having a “trustworthy” voice is better than a “legitimate” one | Content covers information that fits contextually to patients’ lifestyle and beliefs User testimonies |
Facilitate a “safe space” | Conversational, empathetic tone Provide clear directions on how to access matching tool, but not in a forceful manner |