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Table 1 Behaviour change techniques as implemented within Juicy June

From: Juicy June: a mass-participation snack-swap challenge—results from a mixed methods feasibility study

Behaviour change technique

Practical strategy

- 1.1 Goal setting (behaviour)/1.4 Action planning

- Participants prompted to decide specifically what snack to swap with what healthier alternative prior to the start.

- 2.2 Feedback on behaviour

- Dietary analysis provided following baseline measures in the format of a graph depicting personal intake alongside government guidelines using traffic light colour coding.

- 2.3. Self-monitoring of behaviour

- Hard-copies of self-monitoring sheets provided (to record each day snack-swap successfully achieved). Suggested to participants that this be attached to the fridge or other highly visible place.

- 4.1 Instruction on how to do a behaviour

- Clear information of what is intended by a ‘snack swap’, and what constitutes a healthy snack. Provided via email.

- 3.3 Non-specific social support

- General encouragement provided in standardised materials (including reminders to self-monitor). Weekly contact asking how participants had got on.

- Enrolment on a Facebook group; regular encouraging posts uploaded onto the Facebook page every 2 days.

- 5.1 Information about health consequences

- Provided in study materials provided before and during the intervention

- 7.1. Prompts/cues

- Provision of a hard-copy calendar; weekly texts to cue preparation for snack swapping (e.g. shopping for target snacks)

- 7.2 Reduce prompts/cues

- Participants asked not to stock unhealthy snacks at home/in the workplace

- Promote autonomy support

- Study materials presented using non-controlling language (i.e. ‘you can, you may choose to’ rather than ‘you should, you must’); promotion of choice (in what aspects of diet to substitute); presentation of a rationale for change; provision of structure for behaviour change through outlining a simple snack-swap.

  1. Notes: Behaviour change techniques are numbered according to the 93-item BCT taxonomy where included within this [62]. Autonomy support (aligned with Self-Determination Theory) is not listed within the taxonomy